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  • issue 09

Through the scope of hybridization, this 9th issue of Less Magazine offers a deeper look into some of the biggest concepts developing in the slow fashion scene at the moment. Using new techniques, materials, and ways of interpreting design and timelessness, the foundations of form is changing, and Luke O’Neill takes on the concept of morphology in his perfectly nerdy article explaining some of the most cutting-edge concepts regarding pattern creation today. Designers are moving away from fast fashion’s ready-to-wear treadmill, creating a new synergy in the fashion industry that allows a greater understanding and appreciation of handicraft and durability. As Chloe van Barthold underlines in her case study of the former Danish couture brand Fonnesbech, we are witnessing a movement turning away from consumerism as we have come to understand it in previous decades, and a new demand for quality, handicraft, and longevity has arisen, not unlike the very foundation of haute couture, before it was pushed off by the industrial revolution. The concept of timelessness is crucial for the understanding of hybridization, and for slow fashion in general, and these concepts, explained by Kine Homelien and Stine Spandet Haurum, are highlighted through theoretical and philosophical exploration.

Three important designers on the fashion scene, based in London, Milan and New York City, have all weighed in with their view on sustainability, timelessness and durability, and how they are contributing to the change we currently see in the fashion industry today. One of the most influential Danish designers in the past decade, Peter Jensen, sat down with us to explain his vision on keeping it slow while staying contemporary. He is an advocate for a timeless yet constantly evolving, and quite quirky, design ethos and we are thrilled to have been allowed to dig deep into his archives to present a reminiscing story to accompany the interview underlining the importance of an intuitive approach to design. This story sets out to attest the designer’s endurance and vast significance in an ever-changing fashion industry. In addition, we feature an interview with young handicraft advocate, Katherine Mavridis hailing out of Brooklyn whose conceptual universe we look forward to sharing and exploring. Italian autodidact minimalist Sara Lanzi completes the omnifarious trio with her work, which is predominately manufactured using raw materials in a highly textural and tactile outlook.

 Less Magazine’s core objective is to demonstrate the boldness, desirability and visionariness of slow and conscious fashion. To prove that, we have invited a select group of photographers, stylists, and art directors to visually interpret the theme of hybridization. One such interpretation investigated human duality – the hybrid creature that man is. Another saw this as an opportunity to highlight the importance of tolerance and understanding in a world full of hostility and prejudice. The importance of creating hybrids that can act as intermediates between opposing world views. Yet another physically created a hybrid by merging soap bubbles with the human body.

 Through visual interpretations, deep digging articles, and interviews showcasing some of the greatest designer minds in our field, we present to you the issue on Hybridization. Allow these following pages to inspire you to think about what you value when allowing new items into your wardrobe, how you curate your collection of garments, and in what way we can think about fashion, and slow fashion in particular, by creating a symbioses between timelessness, and modern techniques, methods and materials.


Sofie Nordahl & Martin Mitchell

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