The emblem is on the inner of the Chuck Taylor high top basketball type sneaker. The Converse emblem is on the outside of most other varieties of Converse shoes, sneakers, and boots.
In 1917, Converse began making All Star sneakers particularly for basketball players. The great basketball player Charles “Chuck” Taylor was the first to promote the company, and his signature was put to the All Star emblem in 1921.
Jim Labadini designed the chevron and star logo in the 1970s, and it is today one of the most prominent and instantly recognisable logos in the sports business. The current logo is a circle with a star inside it.
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