What commercial used the line “I Can Bring Home the Bacon and Fry It in a Pan?”

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The legendary lyric “I can bring home the bacon, fry it up in a pan” was included in an Enjoli perfume commercial. The ad was first run in 1978 by Charles of the Ritz.

The scent was marketed as “the new eight-hour perfume for the 24-hour woman” in an Enjoli commercial showing a modern working woman. It depicted a woman’s different roles throughout the day. Earning a living is referred to as “bring home the bacon.” “Fry it up in a pan” symbolises her concern for her domestic duties. The woman in an evening gown sings at the end of the commercial that she never lets “you forget who I am” – a confident, competent, and assertive individual who embodied the feminist “superwoman” of the 1970s.

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